“Your personal brand is what people say about you when you’re not in the room.” – Jeff Bezos
Welcome to the final post in my course development journey! I’m proud to introduce the finished prototype of a project I co-developed with Dwayne Dawkins:
PR2025-222: Personal Branding – Image, Etiquette, and Protocol
This course profile was designed to help learners feel more confident in how they present themselves—whether that’s in the boardroom, on LinkedIn, or at a formal dinner. In today’s interconnected world, social intelligence, cultural fluency, and personal branding aren’t optional, but they’re essential.
Course Overview
Course Title: PR2025-222 – Personal Branding: Image, Etiquette, and Protocol
Delivery Format: Hybrid Online | Hyperflex | Interactive
Course Objectives
By the end of this course, learners will be able to:
- Develop and articulate a strong personal brand
- Understand and apply professional image and etiquette
- Navigate cultural introductions and communication
- Network effectively online and in-person
- Demonstrate dining etiquette and global protocol
- Provide and receive constructive peer feedback
Course Structure
We divided the course into four interactive modules, each aligned with real-world learning goals.
Module 1: Interaction Intelligence – Polishing Your Soft Skills
- Enhancing Your Soft Skills
- Interaction Intelligence: Part 2
Module 2: Dining Etiquette
- Dining Etiquette
- Dining Styles & Global Etiquette
Module 3: Foundations of Personal Branding
- What Makes a Strong Brand?
- Building Your Personal Brand
Module 4: Skills for Success
- The Role of Skills in Personal Branding
- Personal Branding Simulation
The course includes case studies, H5P interactive videos, discussion forums, practical exercises, and a live dining etiquette assessment via video call.
Behind the Build: How We Created the Course
Creating PR2025-222 blended design, tech, and human-centred pedagogy. Here are the highlights:
AI-Powered Learning
- Custom avatars helped bring video content to life with realistic, engaging reactions.
- An AI chatbot was embedded for real-time student support.
Interactive Media
- H5P tools allowed us to create quizzes, drag-and-drop activities, and simulations that offer instant feedback.
- Real-world roleplays and etiquette walkthroughs were woven in using embedded videos.
Design for Adult Learners
- We minimized external links, kept navigation simple, and embedded everything learners needed directly within the course shell.
- A built-in Google appointment Calendar lets students schedule practical assessments quickly and easily. This calendar is intentionally integrated within the assignments tab of the course.
Inspired by Others
- We drew inspiration from other high-impact H5P designs and adapted them with our own voice and goals in mind.
Watch Our Course Walkthrough
Want to explore the course layout and features? Watch our 20-minute screencast walkthrough where we show:
- Course homepage and intro sequence
- Module design and key activities
- Dining etiquette practice exams
- Student support features
Watch here:
https://youtu.be/sIRSXdYX4rM
Or even play our personal branding simulation game here:
https://app.Lumi.education/run/NRZggC
Final Thoughts
Developing this course prototype was more than just a capstone project—it was a journey into reimagining what learning can be when it’s practical, polished, and deeply personal.
Our goal was to equip learners not only with valuable skills but also with the confidence to apply them—whether introducing themselves at a networking event or engaging with a global client. PR2025-222 is designed to help individuals present their best selves in any professional setting.
Thank you for joining us on this journey. Here’s to meaningful communication, authentic personal branding, and a commitment to learning that lasts a lifetime.
Created by:
Dwayne Dawkins & Sharleen Joefield-Lovell
Instructional Designers | Advocates of Polished Presence