āYour personal brand is what people say about you when youāre not in the room.ā ā Jeff Bezos
Welcome to the final post in my course development journey! Iām proud to introduce the finished prototype of a project I co-developed with Sharleen Joefield-Lovell:
PR2025-222: Personal Branding ā Image, Etiquette, and Protocol
This course profile was designed to help learners feel more confident in how they present themselvesāwhether thatās in the boardroom, on LinkedIn, or at a formal dinner. In todayās interconnected world, social intelligence, cultural fluency, and personal branding arenāt optional, but theyāre essential.
Course Overview
Course Title: PR2025-222 ā Personal Branding: Image, Etiquette, and Protocol
Delivery Format: Hybrid | Hyperflex | Interactive
Course Objectives
By the end of this course, learners will be able to:
- Develop and articulate a strong personal brand
- Understand and apply professional image and etiquette
- Navigate cultural introductions and communication
- Network effectively online and in-person
- Demonstrate dining etiquette and global protocol
- Provide and receive constructive peer feedback
Course Structure
We divided the course into four interactive modules, each aligned with real-world learning goals.
Module 1: Interaction Intelligence ā Polishing Your Soft Skills
- Enhancing Your Soft Skills
- Interaction Intelligence: Part 2
Module 2: Dining Etiquette
- Dining Etiquette
- Dining Styles & Global Etiquette
Module 3: Foundations of Personal Branding
- What Makes a Strong Brand?
- Building Your Personal Brand
Module 4: Skills for Success
- The Role of Skills in Personal Branding
- Personal Branding Simulation
The course includes case studies, H5P interactive videos, discussion forums, practical exercises, and a live dining etiquette assessment via video call.
Behind the Build: How We Created the Course
Creating PR2025-222 blended design, tech, and human-centred pedagogy. Here are the highlights:
AI-Powered Learning
- Custom avatars helped bring video content to life with realistic, engaging reactions.
- An AI chatbot was embedded for real-time student support.
Interactive Media
- H5P tools allowed us to create quizzes, drag-and-drop activities, and simulations that offer instant feedback.
- Real-world roleplays and etiquette walkthroughs were woven in using embedded videos.
Design for Adult Learners
- We minimized external links, kept navigation simple, and embedded everything learners needed directly within the course shell.
- A built-in Google Calendar lets students schedule practical assessments quickly and easily.
Inspired by Others
- We drew inspiration from other high-impact H5P designs and adapted them with our own voice and goals in mind.
Watch Our Course Walkthrough
Want to explore the course layout and features? Watch our 20-minute screencast walkthrough where we show:
- Course homepage and intro sequence
- Module design and key activities
- Dining etiquette practice exams
- Student support features
Watch here:
https://youtu.be/sIRSXdYX4rM
Or even play our personal branding simulation game here:
https://app.Lumi.education/run/NRZggC
Final Thoughts
Creating this course prototype was more than a capstoneāit was an exploration of what learning can look like when itās practical, polished, and personal.
We wanted learners to walk away not just with skills, but with confidence. Whether you’re introducing yourself at a networking event or dining with a global client, PR2025-222 helps you show up as your best self.
Thanks for following alongāand hereās to thoughtful communication, authentic branding, life-wide and lifelong learning.
Created by:
Dwayne Dawkins & Sharleen Joefield-Lovell
Instructional Designers | Advocates of Polished Presence

